Tabitha Williams
Energy Leadership Index Master Practitioner
Fortune 100 Organizational Change Consultant
Leadership Coach | Speaker | Spark Effect Architect
Why I Coach
I didn't set out to become a coach.
I set out to understand what it means to become.
The work I do today didn't begin with coaching.
It began with a question I couldn't stop asking:
How do we become someone we've never seen before?
spark· ing em·bers (v. + n.)
The quiet moment of recognition that changes everything.
The space between who you've worked so hard to become...
and who you're ready to become by design.
Not a destination.
An awakening.
Because every transformation begins with a spark.
I know what it feels like to spend years becoming someone the world celebrates...
while quietly wondering whether you've become someone you recognize.
That experience changed my life.
Now I have the privilege of helping others navigate that same question with greater intention, clarity, and courage.
For nearly a decade, I worked alongside Fortune 100 organizations, helping leaders navigate complex transformations. I loved solving difficult problems, guiding change, and building strategies that moved organizations forward.
From the outside, I was exactly where I'd hoped to be.
But somewhere along the way, I realized I had become exceptional at helping organizations transform...while completely losing sight of my own becoming.
That realization didn't happen overnight.
It happened in small moments.
Moments where success no longer felt like fulfillment. Moments where achievement stopped answering the deeper questions I was carrying.
That season became the beginning of Sparking Embers.
Not because I had all the answers.
Because I finally started asking better questions.
Today, I help people do the same.
What I Believe
I believe human potential isn't discovered. It's designed.
I believe achievement and fulfillment are not the same thing.
I believe awareness creates choice. Choice creates agency. Agency creates freedom.
I believe the conditions we create determine the people we become.
I believe becoming is too important to leave to chance.
"When I first started working with Sparking Embers Coaching, I was a couple of months into a new leadership role and wanted to better understand how to show up authentically, build trust with my team, and create a positive, productive environment. Working with Tabitha gave me the space to slow down, reflect on the energy I was bringing into my work, and think more intentionally about the kind of leader, and person, I wanted to be. What meant the most to me was that while I came in looking for professional growth, she was also able to hold space for navigating personal challenges when they came up, always asking thoughtful questions that allowed for deeper reflection. I would recommend this work to anyone who feels stuck, is navigating change, or wants a compassionate space to grow."
— Catrina Ulery | CFRE | CAP® | Philanthropy Director | 100 Club of Arizona